[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.souzel.sk\/vyhradne-znackovy-tovar-ano-alebo-nie\/#Article","mainEntityOfPage":"https:\/\/www.souzel.sk\/vyhradne-znackovy-tovar-ano-alebo-nie\/","headline":"V\u00fdhradne zna\u010dkov\u00fd tovar \u2013 \u00e1no alebo nie?","name":"V\u00fdhradne zna\u010dkov\u00fd tovar \u2013 \u00e1no alebo nie?","description":"\u0160tatistiky potvrdzuj\u00fa, \u017eedne\u0161n\u00e1 mlad\u00e1 gener\u00e1cia m\u00ed\u0148a na k\u00fapu zna\u010dkov\u00e9ho tovaru viac ako gener\u00e1cie pred nimi. Vlastni\u0165 ho je pre mnoh\u00fdch soci\u00e1lny status a\u00a0rozhoduje v\u00a0kolekt\u00edve o\u00a0tom, kto je \u201ein\u201c a\u00a0kto \u201eout\u201c. Vo ve\u013ekom samozrejme prispievaj\u00fa aj m\u00e9dia \u2013 reklamy v\u00a0\u010dasopisoch, v\u00fdhradne zna\u010dkov\u00fd tovar na r\u00f4znych telev\u00edznych kan\u00e1loch, bilboardy rozmiestnen\u00e9 takmer v\u0161ade. Vytv\u00e1raj\u00fa pocit a\u00a0nen\u00e1padne presvied\u010daj\u00fa najm\u00e4...","datePublished":"2019-07-24","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.souzel.sk\/author\/#Person","name":"","url":"https:\/\/www.souzel.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/01173f1da90dde8adb887d6793fa4e42c4004e53f8d645d9b1cb57c2dee8e188?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/01173f1da90dde8adb887d6793fa4e42c4004e53f8d645d9b1cb57c2dee8e188?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"souzel.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.souzel.sk\/wp-content\/uploads\/img_a304983_w16848_t1566307929.jpg","url":"https:\/\/www.souzel.sk\/wp-content\/uploads\/img_a304983_w16848_t1566307929.jpg","height":0,"width":0},"url":"https:\/\/www.souzel.sk\/vyhradne-znackovy-tovar-ano-alebo-nie\/","wordCount":419,"articleBody":"\t\u0160tatistiky potvrdzuj\u00fa, \u017eedne\u0161n\u00e1 mlad\u00e1 gener\u00e1cia m\u00ed\u0148a na k\u00fapu zna\u010dkov\u00e9ho tovaru viac ako gener\u00e1cie pred nimi. Vlastni\u0165 ho je pre mnoh\u00fdch soci\u00e1lny status a\u00a0rozhoduje v\u00a0kolekt\u00edve o\u00a0tom, kto je \u201ein\u201c a\u00a0kto \u201eout\u201c.\tVo ve\u013ekom samozrejme prispievaj\u00fa aj m\u00e9dia \u2013 reklamy v\u00a0\u010dasopisoch, v\u00fdhradne zna\u010dkov\u00fd tovar na r\u00f4znych telev\u00edznych kan\u00e1loch, bilboardy rozmiestnen\u00e9 takmer v\u0161ade. Vytv\u00e1raj\u00fa pocit a\u00a0nen\u00e1padne presvied\u010daj\u00fa najm\u00e4 star\u0161ie deti, \u017ee ho nevyhnutne potrebuj\u00fa. Dne\u0161n\u00e1 gener\u00e1cia u\u017e 10 ro\u010dn\u00fdch det\u00ed presne ovl\u00e1da ceny zna\u010dkov\u00e9ho tovaru a\u00a0\u010dasto rozli\u0161uje kamar\u00e1tov na \u201ezna\u010dkov\u00fdch\u201c a\u00a0nezna\u010dkov\u00fdch\u201c. Vid\u00edme a\u00a0vn\u00edmame to v\u0161etci.\tPsychol\u00f3govia varuj\u00fa pred touto realitou a\u00a0upozor\u0148uj\u00fa najm\u00e4 rodi\u010dov.\tSpr\u00e1vne pochopenie hodnoty tovaruNie je \u00faplne spr\u00e1vne nev\u0161\u00edma\u0165 si zna\u010dkov\u00fd tovar. Vo v\u00e4\u010d\u0161ine pr\u00edpadov je z\u00e1rukou kvality a\u00a0vy\u0161\u0161ia cena n\u00e1m zabezpe\u010d\u00ed lep\u0161\u00ed a\u00a0dokonalej\u0161\u00ed servis. Je ale potrebn\u00e9 rozli\u0161ova\u0165, kedy je pre n\u00e1s pr\u00ednosom. U\u010dme deti porozumie\u0165 tak\u00e9muto uva\u017eovaniu, nau\u010dme ich, \u017ee kamar\u00e1t, ktor\u00fd nem\u00e1 iba zna\u010dkov\u00e9 veci nie je zl\u00fd \u010dlovek. Uk\u00e1\u017eme im hodnotov\u00fd syst\u00e9m, ktor\u00fd ich spr\u00e1vne usmern\u00ed pri n\u00e1kupoch a\u00a0rozhodovan\u00ed sa v\u00a0obchodoch.Cel\u00fd proces sa mus\u00ed samozrejme za\u010da\u0165 v\u00a0rodine, a\u017e potom \u00a0v\u00a0\u0161kole a\u00a0\u00faplne na z\u00e1ver v\u00a0celej spolo\u010dnosti. Die\u0165a sa mus\u00ed doma nau\u010di\u0165 spr\u00e1vne vn\u00edma\u0165 hodnotu vec\u00ed, zdravej skromnosti a\u00a0zodpovednosti. Spr\u00e1vna v\u00fdchova vedie k\u00a0poznaniu hodnoty a v\u00fdznamu pe\u0148az\u00ed.Nekupujme si pozornos\u0165 det\u00ed zna\u010dkov\u00fdmi vecami, d\u00e1vame im zl\u00fd vklad do bud\u00facnosti.Psychol\u00f3govia radia, \u017ee z\u00a0\u010dasu na \u010das zna\u010dkov\u00e1 mali\u010dkos\u0165 neubl\u00ed\u017ei, die\u0165a by ju ale nemalo dosta\u0165 ako samozrejmos\u0165 ale vo forme dar\u010deka alebo odmeny. Nekupujme na za\u010diatku ve\u013ek\u00e9 dary, nau\u010dme deti h\u013eada\u0165 aj v\u00a0mali\u010dkostiach ich skryt\u00fd v\u00fdznam. Bud\u00fa si veci viac v\u00e1\u017ei\u0165 a\u00a0ich \u017eivot bude spokojnej\u0161\u00ed a\u00a0vyrovnanej\u0161\u00ed.Neprisp\u00f4sobujme sa aj my sami konzumn\u00e9mu sp\u00f4sobu \u017eivota a\u00a0nebudujme si prest\u00ed\u017eny status zalo\u017een\u00fd na vlastn\u00edctve drah\u00fdch zna\u010dkov\u00fdch vec\u00ed. Deti s\u00fa na\u0161im zrkadlom a\u00a0vn\u00edmaj\u00fa to rovnako nespr\u00e1vne ako my. Nau\u010dme ich prirodzenej hrdosti zalo\u017eenej na zdravom vn\u00edman\u00ed hodnoty pe\u0148az\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        3.9\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"V\u00fdhradne zna\u010dkov\u00fd tovar \u2013 \u00e1no alebo nie?","item":"https:\/\/www.souzel.sk\/vyhradne-znackovy-tovar-ano-alebo-nie\/#breadcrumbitem"}]}]