[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.souzel.sk\/online-marketing-alebo-nespoliehajte-sa-iba-na-jeden-zdroj-propagacie\/#Article","mainEntityOfPage":"https:\/\/www.souzel.sk\/online-marketing-alebo-nespoliehajte-sa-iba-na-jeden-zdroj-propagacie\/","headline":"Online Marketing alebo nespoliehajte sa iba na jeden zdroj propag\u00e1cie","name":"Online Marketing alebo nespoliehajte sa iba na jeden zdroj propag\u00e1cie","description":"Ak sa orientujete v s\u00fa\u010dasnom internetovom marketingu tak je ist\u00e9, vlastne je z\u00e1kladn\u00fdm bodom, \u017ee sa orientujete na jeden kan\u00e1l, ktor\u00fd pova\u017eujete za efekt\u00edvny. Ide o online miesto, ktor\u00e9 pou\u017e\u00edvate na propag\u00e1ciu svojich slu\u017eieb \u010di tovaru, ktor\u00fd pred\u00e1vate. Teda napr\u00edklad ist\u00e1 soci\u00e1lna sie\u0165, video kan\u00e1l, platen\u00e1 reklama v Google, at\u010f,… Vybrali ste si jeden z...","datePublished":"2019-06-27","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.souzel.sk\/author\/#Person","name":"","url":"https:\/\/www.souzel.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/01173f1da90dde8adb887d6793fa4e42c4004e53f8d645d9b1cb57c2dee8e188?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/01173f1da90dde8adb887d6793fa4e42c4004e53f8d645d9b1cb57c2dee8e188?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"souzel.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.souzel.sk\/wp-content\/uploads\/img_a302961_w16697_t1562574462.png","url":"https:\/\/www.souzel.sk\/wp-content\/uploads\/img_a302961_w16697_t1562574462.png","height":0,"width":0},"url":"https:\/\/www.souzel.sk\/online-marketing-alebo-nespoliehajte-sa-iba-na-jeden-zdroj-propagacie\/","about":["Slu\u017eby"],"wordCount":384,"articleBody":"Ak sa orientujete v s\u00fa\u010dasnom internetovom marketingu tak je ist\u00e9, vlastne je z\u00e1kladn\u00fdm bodom, \u017ee sa orientujete na jeden kan\u00e1l, ktor\u00fd pova\u017eujete za efekt\u00edvny. Ide o online miesto, ktor\u00e9 pou\u017e\u00edvate na propag\u00e1ciu svojich slu\u017eieb \u010di tovaru, ktor\u00fd pred\u00e1vate. Teda napr\u00edklad ist\u00e1 soci\u00e1lna sie\u0165, video kan\u00e1l, platen\u00e1 reklama v Google, at\u010f,… Vybrali ste si jeden z dostupn\u00fdch n\u00e1strojov, ktor\u00e9 pon\u00faka online marketing.  Ale t\u00fdch mo\u017enost\u00ed je v skuto\u010dnosti viac. M\u00f4\u017ee sa toti\u017e sta\u0165, \u017ee spolieha\u0165 sa iba na jednu z mo\u017enost\u00ed prinesie len kr\u00e1tkodob\u00fd profit, respekt\u00edve tento jeden kan\u00e1l m\u00f4\u017ee z viacer\u00fdch d\u00f4vodov v\u00fdrazne klesn\u00fa\u0165 na svojej efektivite,… a z\u00e1lo\u017en\u00fd pl\u00e1n je v nedoh\u013eadne. Pozrime sa tak na mo\u017en\u00fa udalos\u0165 v pr\u00edpade, ak sa spoliehate napr\u00edklad iba na platen\u00fa reklamu v Google. S pr\u00edchodom st\u00e1le novej konkurencie sa ceny za kliky a akviz\u00edciu bud\u00fa zvy\u0161ova\u0165 a dosahova\u0165 nepr\u00edjemn\u00fa \u010diastku. Alebo pr\u00edpad, ke\u010f sa spoliehate iba na soci\u00e1lnu sie\u0165 a jej nest\u00e1le, respekt\u00edve meniace sa algoritmy.  Ka\u017edop\u00e1dne aj z dostupn\u00fdch \u0161tatist\u00edk a inform\u00e1ci\u00ed od roku 2014 vypl\u00fdva, \u017ee nie je hodn\u00e9 spolieha\u0165 sa iba na jedno z t\u00fdchto dostupn\u00fdch miest, ale istej\u0161ie je sna\u017ei\u0165 sa svoj dosah roz\u0161\u00edri\u0165.  Ve\u013emi vhodn\u00fdm n\u00e1strojom je SEO optimaliz\u00e1cia, inak povedan\u00e1 optimaliz\u00e1cia va\u0161ej str\u00e1nky pre internetov\u00e9 vyh\u013ead\u00e1va\u010de. Ide o s\u00fahrn mno\u017estva n\u00e1strojov, ktor\u00fdch cie\u013eom je dosta\u0165 va\u0161u str\u00e1nku na \u010do najvidite\u013enej\u0161ie miesto vo vyh\u013ead\u00e1va\u010doch ako Google, Seznam, Yahoo, apod. Ide o prirodzen\u00fd sp\u00f4sob zvidite\u013enenia sa, kedy nejde o platen\u00fa reklamu, ale organick\u00fd princ\u00edp toho, aby v\u00e1s cez internetov\u00e9 vyh\u013ead\u00e1va\u010de na\u0161lo \u010do mo\u017eno najviac potenci\u00e1lnych z\u00e1kazn\u00edkov a z\u00e1ujemcov. Okrem toho nezab\u00fadajme na email marketing a samozrejme vyu\u017e\u00edva\u0165 tie\u017e vy\u0161\u0161ie zmienen\u00e9 prostriedky ako soci\u00e1lne siete. Prakticky t\u00fdm zvy\u0161ujete \u0161ance svojho zvidite\u013enenia a zisku z\u00e1kazn\u00edkov, teda zvy\u0161uje sa tie\u017e \u0161anca k ich konverzii.                                                                                                                                                                                                                                                                                                                                                                                         4.4\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Online Marketing alebo nespoliehajte sa iba na jeden zdroj propag\u00e1cie","item":"https:\/\/www.souzel.sk\/online-marketing-alebo-nespoliehajte-sa-iba-na-jeden-zdroj-propagacie\/#breadcrumbitem"}]}]